is the brand identity for preppers, which contains both mobile application and website helps preppers to organize their storage, learn new survival skills, and install survival product.

Branding, Logo, Poster, Propaganda  | 5 weeks

What is preppers ?

WHY PEOPLE CALL THEMSELVES PREPPERS ?

Survivalism is a movement of individuals or groups (also called survivalists or preppers) who are actively preparing for emergencies, including possible disruptions in social or political order, on scales from local to international. The word prepper is derived from the word prepare. However, many people think preppers are crazy and paranoid. On the other hand, preppers are well prepared for individual crisis or disaster that been happening around the world, it is "Better safe than sorry".  

"Better Safe Than Sorry"

Background and Concept

I created three posters for paranoid realist based on two color design. Besides, I got this idea essential from preppers, which they usually have a well-prepared backpack, a bunker underneath the house, and well-prepared storage. By using bold colors to create an excellent comparison design. 

Logo and Icon Set

Later Developing of Website Interface Design

Product Relation Map                                                                                                                                                         Architecture Information Map