is a group project as a design company that offers their customer to provide the website process, and in this case, we have to propose to a client to build an e-commerce site.
Group project, Web Design, Branding, Research, Print | 8 weeks | Group member: Shawn Shang, Suki Chen, Mandy Tang, Alice Ku, Yi Zhang
Logo and color palette
Draggable() Website Design
About NewStyle
NewStyle is our client, which is a start-up dedicated to designing, selling, and celebrating the fusion of graphics and fashion. Their warehouse is located in Kansas City. They also serve as an online community that brings together artists and fans who admire artists' works. NewStyle's goal is to be recognized as number one online supplier of persoanlized apparel and as a provider of superb customer support.
Overview of project
In general, this section covers an overview of the e-commerce industry. At the beginning, we will focus on e-commerce as a overall trend by reviewing some of the current trends that are driving the industry. Then, we will view more specifically on the trends within the e-commerce fashion industry. Finally, we also will view some of the market research including data and graphics, which relates to customer base, e-commerce revenues and online shoppers.
Market research of e-commerce trends
Target users
NewStyle's target audience consists of creative, fashion-conscious 18 to 35 years old looking for unique ways to express themselves. There are three personas to show primary, secondary, and tertiary target audiences. Primary target audiences are shoppers who shop other people's designs. Secondary, target audiences are artists who create their own designs. Tertiary target audiences are employees who will work behind the scenes.
Shopper Artists Employees
Competitors Analysis
In the following part, we provide some competitor analyses based on the competitors’ detail in RFP, such as Threadless, direct competitor, District Lines, direct competitor, and Etsy, indirect competitor. These three competitors will be compared using interfaces, functions, social features, and security. We’ll summarize all of the competitors and highlight features, pros, cons, and etc.
Etsy
Threadless
DIRECT LINES
Measuring success
As one of the biggest key goals to draggable is to help NewStyle success.
E-commerce platforms comparison
Among the three e-commerce platforms, we think that BigCommerce Pricing Pro is the best platform for you, it works on either desktop or mobile device. It has steady security system which will provide your privacy and the client’s, the widget design which is the very distinctive function as a big part of your business plan is also included, besides fundamental features such as: convert visitors, ship and fulfill orders, business analyze system, etc. the powerful support function like live chat, personal help will assist customers needs every step they go. It included its own hosting as well.
Hosting Comparison
If you prefer to use a separate hosting plan, we also have a recommendation for you. Compare four hosting options, we think that Inmotion Hosting Power Plan is the better choice. You can see from the table down below, first, it has a big database and disk space, an unlimited monthly transfer process, which means it’s much faster than most hostings, this is very important for a site that has a customize need; secondly, it has almost all enhanced features and functionalities, so even if you grown to a much bigger business in the future, it will still serve your needs nicely, that’s why we suggest Inmotion.
